Building A Better Customer Experience

Dallas Area Rapid Transit
Progress Report FY 2018

Table of Contents


INNOVATIVE TECHNOLOGY

CHANGING THE WAY CUSTOMERS RIDE

DART is committed to making its entire multimodal transit system flexible, reliable, affordable and smart. Integrating technology into vehicles, payment systems and customer information help make North Texas more mobile now and for the future.

Since its launch in 2013, GoPass® has changed the way customers purchase transit passes on their smartphone, and now the app provides new options and features that make traveling easier and more comprehensive. DART also has introduced new innovative payment options, transit services and customer touchpoints to put the best travel options and trip-planning tools at the customer's fingertips.





GOLINKSM EXPANSION

Riders now can schedule a pickup in one of 13 GoLink zones through the trip-planning tool in the GoPass app.
Riders now can schedule a pickup in one of 13 GoLink zones through the trip-planning tool in the GoPass app.
Since introducing GoLink in three southern Dallas and two Plano areas early last year, DART continues to expand the personalized on-demand service.

A citywide GoLink zone in Rowlett replaced DART On-Call bus service in June. New GoLink service began in Far North Plano - an area that previously had no bus routes - in August.

On March 25, the agency converted all remaining DART On-Call routes to GoLink as part of the March 2019 bus service change. DART also is partnering with Uber for a one-year pilot program that enables customers to book an UberPool shared ride in the southern Dallas and Plano zones through the GoPass® app.


DART.org/GoLink




Upgrades to GoPass include a new fare-capping feature and more ways to add value to a GoPass account, including Apple Pay and cash payments at participating retailers.
Upgrades to GoPass include a new fare-capping feature and more ways to add value to a GoPass account, including Apple Pay and cash payments at participating retailers.

GOPASS® APP ENHANCEMENTS

The GoPass mobile app has had a number of upgrades over the past year that make it more powerful than ever.

DART riders now can schedule GoLink trips through the app's trip-planning tool. When the origin and destination both lie within one of 13 GoLink zones, the trip planner will suggest that travel option and enable customers to schedule a pickup.

Other enhancements include a new fare-capping feature that tracks passes purchased and activated, and ensures GoPass users never spend more than the cost of a monthly pass in a calendar month. DART also added two payment options to the app: Apple Pay® and a cash-to-mobile feature that allows customers to add value to their GoPass account at participating retailers.

GoPass.org




Riders can pay their transit fare with a reloadable GoPass Tap card by tapping at the card reader every time they board a train or bus.
Riders can pay their transit fare with a reloadable GoPass Tap card by tapping at the card reader every time they board a train or bus.

GOPASS® TAP CARD

Customers now have another way to pay for DART tickets and passes. DART introduced GoPass Tap - a reloadable fare payment card - in November 2018.

Riders simply tap their card at the card reader located on buses and rail platforms every time they board. The system deducts the correct fare from their card balance.

Customers can purchase cards or add value to their GoPass Tap account at hundreds of retail stores, online at GoPass.org, or over the phone by calling Customer Service. GoPass Tap offers customers other benefits including fare capping, balance protection and online account management.

GoPass.org





DART is developing interactive kiosks that will be placed at rail stations and bus transit centers to provide trip planning and travel information for riders.
DART is developing interactive kiosks that will be placed at rail stations and bus transit centers to provide trip planning and travel information for riders.

INTERACTIVE KIOSKS

DART's new interactive CityPost kiosks by Smart City Media will make discovering entertainment options, shopping and dining easier. Over the next three years, DART plans to deploy 300 to 500 of these touchscreen units at rail platforms, transit centers and other high-traffic passenger sites throughout the DART System.

The kiosks will display rail and bus schedules, wayfinding information, and localized content, such as nearby restaurants, venues and special events. Additionally, the kiosks will broadcast digital advertising and emergency notifications, provide public Wi-Fi, and house security cameras and GoPass Tap readers, among other features.

The agency contracted with Landmark Infrastructure Partners LP and its operating partner, Smart City Media, for the provision, installation and support of these CityPost kiosks, and the associated wireless infrastructure. The kiosks will be installed over the next few years.



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Table of Contents

Financial and Investor Information

DART Plus

Downtown Dallas Light Rail Replacement

Platform Extensions on Red and Blue Lines

Cotton Belt Regional Rail Project

D2 Subway: Dallas Central Business District Second Light Rail Alignment

Innovative Technology

GoLink Expansion

GoPass® App Enhancements

GoPass® Tap Card

Interactive Kiosks

DART Zoom

August 2019 Bus Service Change

Difference Between Light Rail and Regional Rail

DART Board Members

DART Current and Future Services

Connect with DART


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