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DART – Let's Go.

DART News Release

Media Relations Contact:
Morgan Lyons

Carol Holdsworth
Three.Sixty Marketing & Communications

September 7, 2016

Dallas Area Rapid Transit Deploys CHK America's ConnectPoint® Interactive Kiosk at Love Field Airport

Air travelers landing in Dallas now have a new way to plan their ground travel before leaving the airport, thanks to Dallas Area Rapid Transit and the ConnectPoint® Interactive Touchscreen Kiosk from CHK America.

DART debuted the ConnectPoint® Interactive Kiosk from CHK America to help Dallas Love Field customers plan their transit trip from the airport.
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The first display of its kind put in service by DART, the kiosk provides interactive information for the seven million passengers arriving in Dallas each year to help them transition from airline travel to DART rail and bus services. The interactive kiosks provide route information into wayfinding messages that users can easily read and understand.

"DART is always looking for ways to better engage riders and potential riders at all points of contact, and this Interactive map is a perfect tool to provide information on how to ride and where customers can go as soon as they land at the airport," Nevin Grinnell, DART Vice President of Marketing and Communications and Chief Marketing Officer, said.

"DART is a recognized leader for customer-focused innovation," commented Rick Wood, CHK America's President and CEO. "Deploying the ConnectPoint® Interactive Kiosk at Love Field is a significant step forward in providing airline passengers with the information they need to successfully transition to DART's outstanding transit services."

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The web-enabled ConnectPoint® Interactive Touchscreen Kiosk integrates with tracking and location systems, scheduling systems and other DART information systems to provide comprehensive information to customers. Touchscreen technology allows for intuitive interaction with the information to explore transit options and to create specific routes, including an overview of entire routes, next departure times as well as detailed local mapping for each stop. The kiosks also provide trip-planning tools that include detailed travel directions for public transportation, cars, bicycling and walking. Texting and email options are also included for easy transfer to a mobile device.

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The kiosk also has the ability to push out route deviations as they happen, generate revenue via location-based advertising and leverages smart phones at the decision-making point (i.e. the stop).

CHK America has invested a significant amount of capital and human resources into developing its new suite of digital products, marketed under the ConnectPoint Digital banner, that will appeal to today's tech savvy riders, providing a higher level of customized information to meet their "on the go" planning needs. Additional products include ConnectPoint® Digital Bus Stops that are solar or battery powered and can easily be mounted directly to poles; the ConnectPoint® Dashboard that displays current transportation options using existing infrastructure and can be deployed on any screen with a variety transportation feeds available to your agency including Uber, Lyft, Bikeshare, etc.; and The ConnectPoint® SmartStop™ featuring two 13" digital bus stop displays at the top of the pole, and a 10-inch interactive tablet at waist level, providing unprecedented flexibility to transit agencies wishing to provide the most current information to their customers.

About DART
Dallas Area Rapid Transit is the public transportation provider for Dallas and 12 surrounding cities with bus, light rail, commuter rail and paratransit services. More than 250,000 passenger trips are made daily on DART.

About CHK America
Established in 1999 as a subsidiary of The Cook Hammond & Kell Group, one of the largest independent cartographic production companies in the world, CHK America is the premier best practice provider of customer information solutions for the U.S. public transportation industry. Providing award-winning wayfinding solutions to transit agencies for over 15 years, the company's 8 Second Rule has set the standard for communicating complex public transit information to customers quickly and efficiently after CHK America's research revealed customers become frustrated with any service that takes longer than eight seconds to convey pertinent travel information. Under the leadership of CEO Rick Wood, a recognized authority in wayfinding strategies, CHK America now engages over 2 billion people throughout the United States, fully 20% of America's public transportation customers. Between customized information design and purpose-built hardware fabrications, CHK America is providing solutions for many of the largest multi-modal transit agencies in the US from WMATA in Washington, DC to DART in Dallas, Texas, to LA Metro in Los Angeles, California. For more information, visit

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